I currently own 4 of the eyeshadows (L to R) in "Turquoise Forever", "Endless Purple" "On and On Bronze", and "Permanent Taupe". As you can see from the snaps, the names are pretty self-explanatory, but the colours on the lid don't resemble the actual product at all! Three out of four of these shadows have shimmer in them, but "Permanent Taupe" is matte and seems to be my favourite so far. I bought the first two of these products (bronze and turquoise) in my local Boots store, and the others were purchased in Superdrug. As far as I could see, the rest of the range is very shimmer-intensive, with the exception of taupe, of course.
The colour in the pot is very true to the colour on the skin. These eyeshadows, on the whole, are incredibly pigmented with amazing payoff. A little goes a very long way indeed, so I imagine I'm not going to be running out any time soon. My only gripe is with "Endless Purple" which is ever so slightly more sheer than the other shades, as you'll be able to see from the swatches. All this means is that you have to work a little bit harder to get the same amount of intensity on the skin as you do with the others, but it's not a major issue at all.
The consistency is what makes this product so lovely. Each one is very creamy, and blending is an absolute breeze. I think this is what makes them so wearable- you can blend them to be as strong or as muted as you wish. I'm favouring application with a stiff, synthetic brush at the moment, but I've also managed to create a few looks with my fingers. I've found that applying them to the upper lash line on a flat brush adds a pop of colour to my eyeliner, so the Color Tattoos are definitely multi-functional. They dry fast, but not so fast that you can't work with them and they don't crease at all, even after a full day's wear. Oh, and when they say 24 hours, they mean 24 hours! I'm a little ashamed to say that after a heavy night recently, I went to bed in a full face of make up and woke up to find my eyes exactly how they were when I went to sleep- not even slightly smudged. I've also tested them out in the shower, so I think it's pretty safe to say they're waterproof too. Of course, this means that you're going to have to use a good quality remover to get them off- the standard baby wipes might not do it.
I should probably say a word or two about the wonderful packaging. The pots are ridiculously tactile I'm finding myself obsessively cradling them. For such an inexpensive product, the packing is seriously substantial- each shade is presented in a satisfyingly chunky glass pot with a screw top. Just a word of warning- I've noticed from other reviews that the packaging in the States is slightly different, as are the available shades, so this is something to watch out for.
Honestly, I cannot praise this product highly enough. The colour and consistency is that of a high end brand, but at a fraction of the price you really cannot go wrong. As a base for other shadows, a liner, or on-the-go all-over lid color, Maybelline Color Tattoos really do tick all the boxes. BUY, BUY, BUY!
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